Home: Kenneth Freeman | Purposeful Places

Expert services to the interior landscaping industry | The benefits of biophilic design | Green walls | Indoor air quality (RESET AP)

plus insights, thoughts and a blog

Welcome!

My objective is to create better interior spaces, especially workspaces (whether in a traditional office, a homeworking environment or anywhere else), with plants and biophilic design.

I work with interior designers, interior landscapers, employers and others to help them deliver healthy, happy, engaging and productive environments.

Over the last three decades, I have gained knowledge, experience and expertise in a wide variety of disciplines relating to the design and management of healthy working environments, with a particular emphasis on the benefits of biophilic design, interior landscaping and indoor air quality.

There is often a disconnection between the design and management of the physical space and the corporate culture and management style of employers. I can help you to connect the two, which should lead to better outcomes for everyone. You can find out more about the specific services I offer here, and some details about my clients and partners here.

The web site is also home to a blog, covering thoughts and ideas about all aspects of wellbeing and biophilic design (especially in the workplace) – please follow and let me know what you think. Your comments and suggestions are always read. I also post on Twitter, Threads, Bluesky and LinkedIn as well, so you can let me know your thoughts at any time.

Thanks for visiting,

Kenneth Freeman


Recent posts on the blog

How do you know whether a design is going to be (or has been) successful? A simple guide to evidence based design

What is evidence-based design? Evidence-based design (EBD) is the design of spaces based on evidence, not heuristics. The discipline of EBD was first developed in the healthcare industry. Its principles are now being applied across the built environment. An important part of the design process has to be a real understanding of what the client…

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Interior landscapers: investing in training can set you apart from your competitors and improve your profits

For much of the last three decades, I have been involved in training interior landscapers and users of interior landscaping services. Everything from horticultural skills to understanding the benefits of putting plants in buildings, and much else besides. Throughout that time, I have always tried to stay abreast of the latest, and best, ways of…

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Where do you have your best ideas?

Human beings are a uniquely creative species, and we are able to gain inspiration from the most unexpected places. And whilst variety and a wide range of work settings now found in modern offices are to be welcomed (management permitting, of course), confining ourselves to one space for work isn’t going to be enough to…

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Office plants when offices are empty?  How interior landscapers can adapt to a rapidly evolving workplace environment

Even before the pandemic, the nature of office work was changing.  There was an increasing shift to creating more purpose-based workspaces that accommodated different styles of activity, such as collaborative working or quiet focused work.  This also led to an increase in the use of non-allocated desks (let alone private offices), so there was no…

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The Glasshouse. Helping ex-offenders into work in the interior landscaping industry

On the 8th March, Plants@Work (the UK trade association for the interior landscaping industry) was delighted to welcome Kali Hamerton-Stove of The Glasshouse to tell us about a project to help women ex-offenders back into employment through training, work experience and work placements in horticulture, especially interior landscaping and houseplant retail and mail order. If…

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Is air quality worse in winter?

The short answer to this is “often”. There is a lot of day-to-day variation, especially when the weather is quite active: a stiff breeze will disperse air pollution quite effectively. However, on average, most pollutants are at higher concentrations during the winter, and this is due to two main factors. First, when it is cold…

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The best office I ever worked in

Last week, I visited the Workspace Design Show in London. It was a fascinating experience and there were lots of new, spangly products to help organizations create better, more effective workspaces, as well as some excellent talks and discussions. It got me thinking about what it is that makes for a good office experience, and…

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Why the golf course might really be a good place for important business meetings (but not for the reasons you might be thinking)

The golf course meeting is a bit of a cliche. Executives in silly trousers getting together to hit little balls with clubs whilst at the same time sealing deals or hatching cunning business plans. Such meetings were usually pretty exclusionary and often served to massage egos and provide tremendous opportunities for flattery and sycophancy. These…

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